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Report Length: 51 Pages | Published: 2015 | File Format: PDF and PowerPoint
This study explores how kitchen and bath showrooms are changing to better serve their customers and identify some of the best practices of showrooms. Conducted in August 2015 among 243 kitchen and bath dealers and designers who current have a showroom, specific topics of this 51-page report include:
- Size of existing showrooms and expansion plans for showrooms in the next 12 months
- Allocation of square footage devoted to kitchen products, bath products and other products
- Average number of full and partial kitchen and bath displays
- Planning to add kitchen or bath displays in next 12 months
- Frequency of upgrading displays
- Use of working displays
- Product lines currently carried
- Number of product lines carried
- Product lines expected to be changed or added in next 12 months
- Marketing activities of showrooms
- Use of technology tools for showrooms
- Use of online marketing tools used
- Customer segments impacting showroom or marketing efforts
- Business outlook and predictions for showrooms in next 5 years
- Executive Summary
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